Victoria Beckham’s style enterprise raises $40 mln for enlargement


LONDON (Reuters) – Victoria Beckham, the previous Spice Woman turned luxurious dressmaker, has raised 30 million kilos ($40 million) to broaden her shops and e-commerce channel by way of a brand new funding spherical from NEO Funding Companions.

FILE PHOTO: Victoria Beckham acknowledges attendees after exhibiting her Spring/Summer season 2018 assortment presentation at New York Vogue Week in Manhattan, New York, U.S., September 10, 2017. REUTERS/Andrew Kelly/File Photograph

The Enterprise of Vogue web site mentioned the deal valued the enterprise at 100 million kilos.

Based in 2008, Victoria Beckham Restricted sells by way of 400 stockists and in additional than 50 nations. It’s privately owned by Victoria, her husband David and agent Simon Fuller, and manufactures the vast majority of its clothes in Britain.

“NEO is the proper associate to now accompany us on the subsequent step of our journey,” she mentioned in an announcement.

“They perceive my imaginative and prescient and my want for the corporate to retain its independence, in addition to my dedication to persevering with to develop the model with a singular, ahead considering method.”

FILE PHOTO: A mannequin presents a creation from the Victoria Beckham Spring/Summer season 2018 assortment at New York Vogue Week in Manhattan, New York, U.S., September 10, 2017. REUTERS/Andrew Kelly/File Photograph

Victoria Beckham shot to fame as one of many Spice Ladies, a 1990s girl-band that offered 85 million data to grow to be top-of-the-line promoting pop teams of all time. Nicknamed Posh Spice, she married footballer David Beckham in 1999 creating Britain’s most high-profile movie star couple.

FILE PHOTO: Fashions current creations from the Victoria Beckham Spring/Summer season 2018 assortment at New York Vogue Week in Manhattan, New York, U.S., September 10, 2017. REUTERS/Andrew Kelly/File Photograph

Having initially struggled to be taken critically by the style trade, Beckham’s collections now present in New York and have earned essential acclaim. Beckham and her clothes designs grace newspapers world wide, with a few of her items costing as much as 2,000 kilos.

Personal fairness agency NEO, additionally based in 2008, backs manufacturers together with the inside design group Tom Dixon, menswear group AMI Paris and bakery chain Paul.

“Victoria Beckham … has constructed a singular, differentiated luxurious model with a robust identification and really excessive potential,” mentioned David Belhassen, founder and managing associate of NEO.

“I’m delighted to be working together with her and her workforce to achieve the model’s full potential.”

Reporting by Kate Holton. Enhancing by Jane Merriman

Our Requirements:The Thomson Reuters Trust Principles.



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